http://mschnlnine.vo.llnwd.net/d1/Dev/App_Themes/C9/images/feedimage.pnghttp://channel9.msdn.com/tags/telco/telcohttp://channel9.msdn.com/tags/telco/en-usMon, 30 Jun 2008 20:12:40 GMTMon, 30 Jun 2008 20:12:40 GMTEvNet (EvNet, Version=1.0.3243.35083, Culture=neutral, PublicKeyToken=null)<img src="http://mschnlnine.vo.llnwd.net/d1/ch9/6/8/8/2/1/4/Cognizant_small_ch9.jpg" border="0" /><a href="http://blogs.msdn.com/kaevans">Kirk Evans</a> talks with Stephen Fleece and Ramesh Shanmugam from <a href="http://cognizant.com">Cognizant</a>.  We discuss the work that Cognizant did with TMForum and the Content Encounter Catalyst project, showing how to deliver contextual ads through a video on-demand ordering experience.  Through the use of standards and interoperability, Cognizant was able to provide a Windows Media Center and Windows Mobile experience that allows you to order videos on one experience and, through the capabilities of DRM, watch the video on another device.<img src="http://channel9.msdn.com/412886/WebViewBug.aspx?EVT=0" height="1" width="1" alt="" />http://channel9.msdn.com/posts/kirke/The-Future-of-Telecommunications-and-Media-with-Cognizant/http://channel9.msdn.com/posts/kirke/The-Future-of-Telecommunications-and-Media-with-Cognizant/Mon, 30 Jun 2008 23:13:00 GMThttp://mschnlnine.vo.llnwd.net/d1/ch9/6/8/8/2/1/4/Cognizant_ch9.wmv5299http://channel9.msdn.com/412886/WebViewBug.aspx?EVT=0Kirk Evans talks with Stephen Fleece and Ramesh Shanmugam from Cognizant.  We discuss the work that Cognizant did with TMForum and the Content Encounter Catalyst project, showing how to deliver contextual ads through a video on-demand ordering experience.  Through the use of standards and interoperability, Cognizant was able to provide a Windows Media Center and Windows Mobile experience that allows you to order videos on one experience and, through the capabilities of DRM, watch the video on another device.kirke1http://channel9.msdn.com/posts/kirke/The-Future-of-Telecommunications-and-Media-with-Cognizant/RSS/http://channel9.msdn.com/412886/Trackback.aspxCommunicatingM&Etelco